Apple Music
The event personified Apple's minimalist identity. Using an almost excessive volume of negative space, a cold rich colour pallet of purple and silver and capitalising on industrial materials. All tied together with a contemporary typographic style synonymous with the brand.
Apple Music
We delivered a comprehensive suite of 2D & 3D print collateral for Apple Music's NYE Special, staring headline talent Bjork and Skepta, amongst other DJ's. Aired Apple TV, NYE 2024.
                © 2025 Apple Inc.
    
                                                                                    
    
                All rights reserved
    
                                                                                    
    
                Production: Kennedy
    
                                        
                                     
                    
                     
    
         
    
         
    
         
    
         
    
         
    
         
    
         
    
         
    
        